Tourism pumped more than $45 million into Campbellsville and Taylor County’s economy in 2024 alone, and local leaders say the momentum is just beginning. From new hotels breaking ground to record-breaking festivals, tourism is reshaping both the economy and quality of life.
Kristin Davis, president of the Taylor County Chamber of Commerce and a professor at Campbellsville University, said that partnerships have been crucial in tying these forces together.
“When tourism and the chamber came together three years ago, it created a really effective partnership,” Davis said. “As far as I can tell, the community is very happy with the way those two separate but equal entities are working together.”
She added that residents aren’t just watching growth happen — they’re driving it.
“The community strongly supports expanding tourism opportunities for the future,” Davis said. “Locals are investing in new businesses and finding ways to participate in and benefit from the tourism industry.”
She explained that this involvement is what makes growth sustainable, as it ensures the benefits are shared broadly among residents.
For Davis, the impact of tourism and education extends far beyond dollars. She said the changes are visible in the way people live, work and connect.
“Tourism does more than bring in visitors—it strengthens the community,” said Davis.
She pointed to new restaurants, festivals and retail spaces that improve life for residents while also welcoming travelers. She also noted that Campbellsville University’s steady presence provides balance, ensuring the economy thrives year-round.
“Together, these forces shape not only our economy but also our community’s identity,” Davis said.
According to the Association of Independent Kentucky Colleges & Universities’ 2021-22 Economic Impact Report, Campbellsville University generates a total annual economic impact of $295.6 million. This includes $230.4 million in direct spending and $65.2 million in induced spending. The university’s presence supports 2,905 jobs across the region. Each year, Campbellsville University students contribute $131.7 million in spending, employees add $48.9 million, the university itself purchases $43 million, and visitors spend $4 million locally. In addition, the university invests $2.7 million annually, strengthening the long-term stability of the local economy.
While Campbellsville University anchors the local economy year-round, tourism has emerged as a powerful partner in driving growth. Jason Keltner, executive director of Campbellsville-Taylor County Tourism, said the past three years have underscored just how vital the industry has become.
“Over the past three years, we’ve seen record growth, with an economic impact of more than $45 million in 2024,” he said. “This momentum not only creates more jobs but also opens the door for new retail, restaurant, and hospitality businesses to locate here. Excitingly, we have two new hotels—one under construction and another on the way—further supporting this growth.”
Festivals and attractions are also helping to fuel that momentum.
“Our July Fourth Celebration is the largest in Kentucky, and this year it stretched over eight days, drawing strong crowds throughout the week,” Keltner said. “Visitors also enjoy our historic downtown Main Street, a hub for shopping and dining. We’ve recently relaunched Cruisin’ on Main, held the third Friday night of each month from April through October, which continues to attract more tourists each month.”
He also highlighted the region’s historic landmarks and outdoor opportunities as major draws, including Tebbs Bend Battlefield and more than 50 miles of certified trails.
Looking ahead, Keltner said Campbellsville is well-positioned for growth.
“Our greatest opportunity for growth over the next five to 10 years is positioning ourselves as ‘Kentucky Central’—a hub connected to everything people love about the state,” said Keltner. “With the completion of the Heartland Parkway and our access to both the Bluegrass and Cumberland Parkways, Campbellsville and Taylor County will be ideally located for tourists who want to experience multiple destinations while enjoying a central place to stay.”
He added that promoting Campbellsville’s story is both his job and his passion.
“Campbellsville-Taylor County Tourism continues to work hard to support tourism in our area while adding to our already successful attractions,” Keltner said. “We are committed to the growth of tourism here and to creating new opportunities for visitors to experience our community. As a lifelong resident of Taylor County, I truly enjoy every opportunity to share with others just how special it is to visit our community.”
