Jasitin Kubwimana, a junior at Campbellsville University, has always had a love for filming. It started as a hobby in high school and now he has nearly 100,000 followers across YouTube, TikTok, Instagram and Threads. He films his wrestling matches, day-in-the-life, tutorials and so much more.
Kubwimana was born in Kigoma, Tanzania and moved to the United States in 2008, specifically Lexington, Kentucky.
“I did not really have that many friends, so I joined the wrestling team because my brother was on the team,” he said.
Before he joined the wrestling team, he played lacrosse but left the sport after realizing he was carrying the team.
“I do not like losing, so I stuck with wrestling,” he said.
By his junior and senior years, he had become one of the top wrestlers in the state, placing third both seasons. He decided to continue wrestling in college after receiving a message from Campbellsville University Head Coach Jacob Murton.
“I did not have anything else going on, so I said let’s do it,” he said.
Kubwimana doesn’t attend the university on a full-ride scholarship but hopes to be by trying to become an All-American this season.
His filming started long before he came to college. He used to make anime edits before he started making wrestling content during high school. His videos began gaining attention after a joke video about awkward wrestling positions went viral and reached a million views in a few hours. Another video where he won against an opponent reached approximately 10 million views.
Kubwimana said the growth of his videos has been unexpected, especially as people on campus have started recognizing him.
“My teammates joke that I’m basically a celebrity now,” he said, laughing.
The attention has even reached younger fans, one recently asked him to sign their shoes, a moment he said felt “surreal.”
With his fan base growing, Kubwimana has also partnered with different brands connected with wrestling.
“I worked with CH Gear, which is run by Cayden Henschel. I also teamed up with Modern Wrestling Chain and a recovery company that sent me gear to promote,” Kubwimana said.
It can be challenging to balance school, wrestling and content creation, but Kubwimana has found a schedule that works for him. His days are full of exercising, classes and wrestling practice and editing videos in his free time. He said he tries to be consistent with posting while still putting his education first, especially as finals week approaches.
“I just film what feels real,” he said. “People connect with that, and I don’t want to force anything.”
According to Kubwimana, it requires a lot of patience and dedication to start wrestling or posting content.
“You really have to want it. If you don’t enjoy it, there’s no point,” he said. “Consistency really matters for both creating content and wrestling.”
Luke Schlosser, a sophomore wrestler at CU, said he first met Kubwimana during summer training his freshman year and his first impression hasn’t changed much.
“He’s just goofy and kind of outgoing,” Schlosser said. “He just gets along with everybody.”
Schlosser said Kubwimana shows his leadership even when he isn’t competing.
“He went to a tournament this year and he didn’t wrestle,” he said. “He just went to help coach the guys and he still made a video on it.”
Henry Williams, a sophomore wrestler at CU, emphasized Kubwimana’s passion and dedication to content creation.
“He’s always working on something,” Williams said. “I recorded a lot of his matches for his videos that he’d post.”
Clayton Lawson, a sophomore wrestler at CU, stressed the bigger picture of what Kubwimana does for wrestling.
“He’s always trying to advocate for his sport of wrestling,” he said.
Lawson said Kubwimana has a special type of dedication to content creation and wrestling.
“Very few people can do it,” he said. “I tried to do it in high school (sports editing), but I couldn’t keep up with wrestling and school.”
According to Lawson, mixing wrestling, content creation and school isn’t easy.
“Wrestling’s one of the hardest sports,” Lawson said, “and for him to be able to balance it all sets him apart from a lot of people.”
